Humphrey

Humphrey Ho

Managing Director

Humphrey serves as managing director for Hylink Digital, US. Humphrey is an integral part of the agency’s strategic partnerships, business development, talent deployment, internalization, and globalization processes - helping brands both in China and in the US better navigate each market. He brings with him a wealth of international branding experience across the automotive, tech, fashion, and travel industries, and his unique business background has truly been essential to the work of spearheading efforts in content licensing, digital media acquisitions, and partnerships.

Before joining Hylink, he held positions as Strategic Partnerships Leader at Google, Director of Business Operations at Leagas Delaney Shanghai, Business Director at Wieden+Kennedy, and Senior Director of Marketing at Dynamic Tire Corp. He earned his Honours Bachelor of Science (H.BSc) in Neuroscience at the University of Toronto, as well as an MBA in IT Management from Ryerson University.

Yuki

Yukun Bi

Head of Planning

Yukun has 10 years of experience in advertising and digital marketing across various categories from Financial Services to F&B,  Luxury, FMCG and Pharmaceutical.  She’s mainly responsible in helping existing and new clients with Brand Strategy, Digital Strategy, Integrated planning, Consumer Experience Planning, Content Strategy and Media Planning. 

Prior to Hylink, Yukun spent several years at Saatchi and Saatchi as director of digital strategy and Hylink Digital Shanghai, covering brand planning to account management. She holds a bachelor’s degree in international relations from University of Toronto. 

Clients Include: Robert Mondavi,  Estee Lauder Group (Estee Lauder, Clinique, Bobbi Brown, La Mer, ADF, MAC, Jo Malone, Tom Ford color cosmetics, Origins), Shanghai GM, P&G,  General Mills, MengNiu, Yum,  Mercedes Benz, Wyeth and Hershey’s.